# indiamart

3sigma makes it easy to connect your IndiaMART account and automatically import leads—whether from direct messages, buy leads, incoming calls—directly into your 3Sigma CRM.

You can choose between **Pull-based syncing (every 10–15 mins)** or **Push-based real-time syncing** for faster updates.

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#### ✅ Benefits of Integration

* Auto-sync leads from IndiaMART
* Get leads from direct messages, buy leads, calls
* Organize leads into custom lists inside 3sigma
* Get notifications if there's any syncing issue

### 🔍 Types of Leads Imported from IndiaMART

| Type of Lead       | `QUERY_TYPE` Code                                              |
| ------------------ | -------------------------------------------------------------- |
| Direct Enquiries   | W                                                              |
| Buy-Leads          | B                                                              |
| PNS (Phone) Calls  | P                                                              |
| Catalog-View Leads | V / BIZ                                                        |
| WhatsApp Enquiries | (Handled by platform as regular W/B leads depending on source) |

3sigma automatically detects and organizes these leads into your CRM, so you don’t miss a thing.

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### 🛠 How to Connect IndiaMART to 3sigma

You can choose **Pull** or **Push** integration. Both are easy to set up.

***

#### 🔁 Option 1: Pull Integration (Syncs Every 10–15 mins)

1. **Log in to your IndiaMART Seller Panel**\
   [IndiaMART CRM API](https://seller.indiamart.com/)
2. **Generate CRM Key**
   * Go to *"Lead Manager"* → *"Import/Export Leads"*
   * Tap on *"Pull/PUSH API"*
   * Choose *3sigma* from the list (or type it in)
   * Generate your CRM Key
3. **Connect to 3sigma**
   * Open the 3sigma App → Go to `More > Settings > Manage Integrations`
   * Choose *IndiaMART*
   * Paste the CRM Key and tap **Connect**

🎉 Done! Leads will begin syncing every 10–15 minutes.

<figure><img src="/files/jkToCzaZFI1nyPVfZHcq" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/4cMxckTU1P3W55GFjQWB" alt=""><figcaption></figcaption></figure>

***

#### ⚡ Option 2: Push Integration (Instant Real-Time Syncing)

This option delivers leads **instantly** with no delay. Great for faster response times.

1. **Log in to your IndiaMART Seller Panel**\
   [IndiaMART CRM API](https://seller.indiamart.com/)
2. **Activate Push API**
   * Go to *"Lead Manager"* → *"Import/Export Leads"*
   * Tap on *"Push API"*
   * From the CRM dropdown, select *Others*
   * Enter:
     * **Platform Name**: 3sigma
     * **Webhook URL**: *(You’ll get this in the 3sigma app)*

<figure><img src="/files/wwipOso9rHT8ESd5mKqP" alt=""><figcaption></figcaption></figure>

1. **Copy the Webhook URL from 3sigma**
   * Go to `More > Settings > Manage Integrations > IndiaMART`
   * Tap on *Push Integration*
   * Copy the provided Webhook URL and paste it in the IndiaMART panel
2. **Confirm OTP** sent to your mobile to activate

<figure><img src="/files/gtSBtKlxZrYy9y1vCYGc" alt=""><figcaption></figcaption></figure>

🎉 Done! You’ll now receive leads in real-time inside 3sigma.

***

#### 🔔 Notifications & Troubleshooting

* You’ll get alerts in 3sigma if there’s any issue with the integration.
* Leads will start appearing within 24 hours after connecting.
* Importing leads from the past will be done automatically, we will automatically sync all inquries from JAN 01 till date.


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