# Facebook Audience Integration

### Overview

Connect your Facebook account to 3sigma to automatically sync your CRM contacts into Facebook Custom Audiences. Run better ads, retarget your leads, and create lookalikes without uploading spreadsheets.

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### Why Connect Facebook?

* Create Facebook audiences directly from your CRM
* Automatically add new leads to your ad audiences
* Run retargeting and follow-up ads easily
* Keep your audiences updated in real time
* Create lookalike audiences of your best customers
* Improve your ad performance and ROI

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### What You Need

* A Facebook account
* Access to a Business Manager and Ad Account
* Admin access in 3sigma

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### How to Connect Facebook Audience

#### Step 1: Start the Connection

1. Go to **Integrations → Facebook Audience** in 3sigma.
2. Click **Connect Facebook**.
3. A secure Meta login window will open.
4. Log in and allow the permissions shown.

#### Step 2: Choose Your Ad Account

After login:

* Select the Ad Account you want to use for Custom Audiences.

#### Step 3: Choose or Create an Audience

You can:

* Create a new audience (recommended), or
* Sync contacts to an existing audience.

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### What You Can Do

* Sync all leads into a single master audience
* Add leads to different audiences based on stage or tags
* Use 3sigma Automation to auto-sync contacts
* Build lookalike audiences inside Facebook Ads Manager
* Run retargeting ads for warm or lost leads

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### Automation Examples

* New lead → Add to “All Leads” audience
* Stage changes to “Interested” → Add to “Warm Leads”
* Marked as “Customer” → Add to “Customer Audience”
* Unqualified → Remove from audience

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### Privacy & Security

* Only minimum permissions are requested
* Your Facebook password is never stored
* Data is encrypted
* You can disconnect anytime

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### Troubleshooting

**Login not working**\
– Allow pop-ups and check Facebook access.

**Audience not visible**\
– Ensure you selected the right Business and Ad Account.

**Changes not updating**\
– Facebook may take a few minutes to refresh audience size.