Facebook Audience Integration

Overview

Connect your Facebook account to 3sigma to automatically sync your CRM contacts into Facebook Custom Audiences. Run better ads, retarget your leads, and create lookalikes without uploading spreadsheets.

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Why Connect Facebook?

• Create Facebook audiences directly from your CRM

• Automatically add new leads to your ad audiences

• Run retargeting and follow-up ads easily

• Keep your audiences updated in real time

• Create lookalike audiences of your best customers

• Improve your ad performance and ROI

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What You Need

• A Facebook account

• Access to a Business Manager and Ad Account

• Admin access in 3sigma

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How to Connect Facebook Audience

Step 1: Start the Connection

1. Go to Integrations → Facebook Audience in 3sigma.

2. Click Connect Facebook.

3. A secure Meta login window will open.

4. Log in and allow the permissions shown.

Step 2: Choose Your Ad Account

After login:

• Select the Ad Account you want to use for Custom Audiences.

Step 3: Choose or Create an Audience

You can:

• Create a new audience (recommended), or

• Sync contacts to an existing audience.

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What You Can Do

• Sync all leads into a single master audience

• Add leads to different audiences based on stage or tags

• Use 3sigma Automation to auto-sync contacts

• Build lookalike audiences inside Facebook Ads Manager

• Run retargeting ads for warm or lost leads

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Automation Examples

• New lead → Add to “All Leads” audience

• Stage changes to “Interested” → Add to “Warm Leads”

• Marked as “Customer” → Add to “Customer Audience”

• Unqualified → Remove from audience

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Privacy & Security

• Only minimum permissions are requested

• Your Facebook password is never stored

• Data is encrypted

• You can disconnect anytime

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Troubleshooting

Login not working – Allow pop-ups and check Facebook access.

Audience not visible – Ensure you selected the right Business and Ad Account.

Changes not updating – Facebook may take a few minutes to refresh audience size.